Download Coca-Colonization and the Cold War: The Cultural Mission of by Reinhold Wagnleitner PDF

By Reinhold Wagnleitner

Reinhold Wagnleitner argues that cultural propaganda performed a massive half in integrating Austrians and different Europeans into the yank sphere through the chilly struggle. In Coca-Colonization and the chilly conflict, he exhibits that 'Americanization' was once the outcome not just of marketplace forces and consumerism but in addition of systematic making plans at the a part of the United States.Wagnleitner strains the intimate dating among the political and financial reconstruction of a democratic Austria and the parallel strategy of cultural assimilation. firstly, U.S. cultural courses have been built to provoke Europeans with the achievements of yank excessive tradition. in spite of the fact that, pop culture was once extra effectively permitted, a minimum of one of the younger, who have been the first goal workforce of the propaganda crusade. the superiority of Coca-Cola and rock 'n' roll are only examples addressed through Wagnleitner. quickly, the cultural hegemony of the U.S. turned noticeable in approximately all quarters of Austrian existence: the click, ads, comics, literature, schooling, radio, tune, theater, and model. Hollywood proved quite powerful in spreading American cultural beliefs. For Europeans, says Wagnleitner, the end result was once a moment discovery of America.This ebook is a translation of the Austrian variation, released in 1991, which received the Ludwig Jedlicka Memorial Prize.

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5. AustriaRelationsUnited States. I. Title. S. S. S. S. Education Division, Exchange Programs, and the Propagation of the English Language 150 7 Drama and Music from the United States 166 8 The Influence of Hollywood 222 9 The Result: The Children of Schmal(t)z and Coca-Cola 275 Notes 297 Bibliography 331 Index 363 A section of illustrations begins on page 173 Page ix Foreword to the American Edition We only have to teach German kids how to play baseball then they'll understand the meaning of democracy.

Was I sitting in a time machine of the global village when I saw the Soviet leadership watch an acrobatic rock 'n' roll parade at the May Day celebrations of May 1, 1989? S. culture, we are talking about one of the most important chapters of history in this century. This development is particularly interesting because we are talking not only about a cultural process in a narrow sense but also about an economic and eminently political phenomenon, namely, the phenomenon of symbolic power, the power over cultural capital.

English] Coca-colonization and the Cold War: the cultural mission of the United States in Austria after the Second World War / by Reinhold Wagnleitner; translated by Diana M. Wolf. p. cm. ) and index. ISBN 0-8078-2149-7 (cloth: alk. paper). ) 1. AustriaCivilizationAmerican influence. 2. AustriaIntellectual life20th century. 3. United StatesRelations Austria. 4. Propaganda, AmericanAustria. 5. AustriaRelationsUnited States. I. Title. S. S. S. S. Education Division, Exchange Programs, and the Propagation of the English Language 150 7 Drama and Music from the United States 166 8 The Influence of Hollywood 222 9 The Result: The Children of Schmal(t)z and Coca-Cola 275 Notes 297 Bibliography 331 Index 363 A section of illustrations begins on page 173 Page ix Foreword to the American Edition We only have to teach German kids how to play baseball then they'll understand the meaning of democracy.

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